Since Netflix began ramping up its streaming service in 2013, it has grown into an increasingly successful global service.
In the following visualizations, we'll explore how Netflix has tailored its content to its growth.
Geographical origin of new titles added to Netflix
Every year, Netflix adds new content to its platform. Let's explore where these added titles are produced and how that changes over time. Use the year slider below to filter the data for each year. Hovering over a country will show the number of titles produced in that country.
Netflix began to tailor their content library to its global audience in 2016.
By 2017, it was operating in over 190 countries, and today, more than half its audience comes from non-U.S. countries.
This global expansion is reflected in the genres of new titles added every year - international content is often ranked in the top 5 genres.
Can you find any other genres trends over the years?
Now let's dive into the changing maturity ratings for Netflix titles. Over time, Netflix has increasingly diversified the maturity levels of its content and varied its focus on certain viewer demographics. Maturity ratings with less than 1% were not labelled, but you can find more information by hovering above each slice.
Distribution of Maturity ratings in new content
On a country level, the distribution of content maturity levels varies as well. How might this be related to the streaming culture and preferences of different countries? Hover over the bars for the percentage of each maturity rating in their respective country.